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c3 and c7

Measurement

Nielsen Won’t Sunset C3 And C7 Ratings Next Year

BY Alyssa Boyle// October 26th, 2023

Nielsen told its clients on Thursday that it will not, in fact, be sunsetting its average commercial minute (C3 and C7) ratings by September of next year as planned.
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TV ad measurement

Nielsen Asserts Its Place In The TV Currency Crowd

BY Alyssa Boyle// March 21st, 2023

This year, Nielsen plans to start filtering big data into its TV currency – including ACR.
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