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»Business.com

A Publisher’s Advice For Ad Tech Vendors

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tony Uphoff, CEO at Business.com. According to Gartner's Hype Cycle for Emerging Technologies, a new technology goes through five stages. The first, the Innovation Trigger, occurs when a disruptive technology is introduced, followed by... Continue reading »
by AdExchanger // November 20th, 2015 //
»
The Myth of Scale And The (Re)Emergence Of The Premium Publisher

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tony Uphoff, CEO at Business.com. In today’s digital media environment, unprecedented access to a plethora of firmographic and demographic data on audiences has allowed us to revolutionize the concept of the “premium publisher.” By... Continue reading »
by AdExchanger // August 21st, 2015 //
»
How Programmatic Is Bringing Back B2B

Many industry analysts expect B2B media marketing budgets to finally reach pre-recession levels by the end of 2015, following a drop-off in 2009 that removed almost one out of every $5 spent on B2B outlets. And those revenue streams are migrating to programmatic technology and new native strategies to develop brand awareness. One of the... Continue reading »
by James Hercher // July 13th, 2015 //
»
 

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