• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Membership
  • Search
Connect

»brooks bell

Who Should Own Customer Data?

Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brooks Bell, founder and CEO of Brooks Bell Inc. Businesses capture mountains of data and increasingly use it to make smarter decisions. Customer data has become a valuable asset for... Continue reading »
by AdExchanger // March 26th, 2014 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Dovekey Privacy Sandbox Proposal Could Represent A Mini Detente Between Google And Ad Tech
  • It May Seem All Quiet On The CCPA Front, But Don’t Get Complacent: CCPA Enforcement Has Begun
  • First- and Third-Party Data Lexicons Complicated The Evolution Of Data. Here’s How We Fix It.
  • The Funnel Of Trust Is The Best Path To Media Monetization
  • How To Own Data And Measure Performance In A Cookieless World 
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved