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»Booyah advertising

Melissa McKay Director, Media Booyah Advertising
Why Local TV Is Keeping Many Brands On The CTV Sidelines

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Melissa McKay, director of media at Booyah Advertising. National brands rushed to advertise in local markets in 2020 due to COVID, civil rights protests and the election, leaving little budget or consideration left for connected... Continue reading »
by AdExchanger Guest Columnist // July 22nd, 2021 //
»
Booyah + Rocket Fuel: How One Agency Makes The Most Of A DSP/Ad Network

Last week AdExchanger looked at the dynamic between ROI DNA, a performance-driven agency, and its preferred display-trading partner, Run DSP. (Read the story.) There are many such relationships in ad tech, where a mid-sized agency relies on a key network or platform partner to drive ROI and provide hand-holding to its planners and buyers. You... Continue reading »
by Zach Rodgers // May 21st, 2013 //
»
Digital Agency Booyah Advertising Sprouts Trading Desk Unit

Full-service digital agency Booyah Advertising has launched a trading desk, led by new hire Matt Thompson, previously with Mindshare in London. The trading desk will employ four people, all in Denver. Booyah the agency is part of Booyah Networks, which also owns video ad marketplace SpotXchange. Booyah Advertising did $100 million in media last year,... Continue reading »
by Zach Rodgers // March 19th, 2013 //
»
 

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