Comic: Ad Tech Charcuterie
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Bluecore
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Bluecore On Why CDPs Are ‘More Of A Capability Than A Stand-alone Category’
This is the seventh in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Microsoft, Tealium, Optimove, Adobe, Treasure Data and BlueConic. Bluecore doesn’t identify as a customer data platform – but a lot of people see it as one. And that’s the category’s conundrum in a nutshell: Buyers are still trying […]
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OPINION: Data-Driven ThinkingDTC Brands: Better Able To Adapt To Offline Than Offline Brands Can Adapt To Online
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Fayez Mohamood, CEO at Bluecore. When ecommerce-first or pure-play brands such as Warby Parker, Glossier or Bonobos move to physical retail locations, they’re often referred to as innovators. Alternatively, when […]
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Bringing Programmatic To Product-Level Data
Marketing automation is designed to push out messages, but it hasn’t always been great at incorporating pricing or product information. Datalogix vet Rob Holland recognized that reality when he served as an EVP at the Oracle Data Cloud – and he just jumped to ecommerce marketing startup Bluecore last week to help solve that problem […]