Brand awareness is top of mind for PepsiCo’s senior director of media strategy and investment Katie Haniffy. And PepsiCo is focused on adjusting its brand awareness campaigns in response to shifting consumer behavior, as well as pivoting to keep up with the latest evolutions in ad tech.
Music and entertainment duo Billboard and The Hollywood Reporter are on an ambitious mission to reach 300 million video views each month. The sister publications have collectively crossed the 210 million monthly mark, thanks to a growth initiative dubbed “Project 300,” which centers on video of all varieties, said John Amato, president of The Hollywood […]
