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»Bill Gates

Bill Gates On Ad Regulation; The Spread Of First-Price Auctions

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bill Gates On Ad Privacy Regulation poses a striking challenge to online ad sellers, “but I do think the big companies, as regulation comes, will be able to handle it,” says Microsoft co-founder Bill Gates in a CNBC interview alongside Warren Buffett. “People don’t... Continue reading »
by AdExchanger // May 8th, 2018 //
»
Branded Entertainment Network, Backed By Bill Gates, Bets Big On TV Product Placement 2.0

Product placements aren’t new, but with the rise of subscription video-on-demand (SVOD) services – and a reduction in cable networks’ commercial loads – branded TV content is primed to take off. That said, it’s hard to credit a sale of a bucket of KFC chicken to Jimmy Kimmel peddling it on his late-night show, so one company... Continue reading »
by Kelly Liyakasa // February 16th, 2017 //
»
 

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