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»Bill Gates

Brands Have Been Funding False COVID Info; Marketers Are Experimenting With Clubhouse

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Misinfo Sitch Brands may have said they’re all about brand safety during the pandemic, but the reality of where their ads are actually appearing tells a different story. According to a new report from NewsGuard, 4,315 brands ran more than 42,000 different ads on... Continue reading »

by AdExchanger // February 19th, 2021 //
»
Bill Gates On Ad Regulation; The Spread Of First-Price Auctions

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bill Gates On Ad Privacy Regulation poses a striking challenge to online ad sellers, “but I do think the big companies, as regulation comes, will be able to handle it,” says Microsoft co-founder Bill Gates in a CNBC interview alongside Warren Buffett. “People don’t... Continue reading »

by AdExchanger // May 8th, 2018 //
»
Branded Entertainment Network, Backed By Bill Gates, Bets Big On TV Product Placement 2.0

Product placements aren’t new, but with the rise of subscription video-on-demand (SVOD) services – and a reduction in cable networks’ commercial loads – branded TV content is primed to take off. That said, it’s hard to credit a sale of a bucket of KFC chicken to Jimmy Kimmel peddling it on his late-night show, so one company... Continue reading »

by Kelly Liyakasa // February 16th, 2017 //
»
 

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