The industry has spent years debating third-party cookies, but AI has settled the debate. First-party data isn’t just preferred; it’s structurally necessary. And the capital is already moving.
Amobee said Tuesday it will integrate with the programmatic audio exchange Triton Digital, which aggregates supply across digital audio publishers, broadcast radio station streams and podcasts. Amobee currently accesses digital audio supply from Pandora and Rubicon Project. But it’s the last major DSP to integrate with Triton, which already works with 30 DSPs. “Online audio […]
Digital audio inventory is increasingly available for programmatic purchase. But while audio publishers see value in the audience-based buying and granular targeting that programmatic offers, they are wary of dumping their inventory into an open exchange. And advertisers aren’t really sure how programmatic audio fits into their paid media mix. Here’s the landscape: iHeartRadio inventory […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Benjamin Masse, vice president and general manager, a2x, at Triton Digital. The advertising industry has changed dramatically in recent years. The digital age and vast array of audience-tracking data has […]
