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»Belinda J. Smtih

The Problem With The Long Tail

"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Belinda J. Smith, global director of media activation at Electronic Arts. The promise of programmatic is oft-repeated as “right person, right place, right time.” And while this is likely the goal of all advertising, we typically... Continue reading »

by AdExchanger // December 5th, 2017 //
»
 

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