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»beer marketing

Heard of Hacker-Pschorr? German Beer Brand Turns To The Onion To Reach The Next Generation

Craft beer has wooed away upscale beer drinkers away from imported beers, including 600-year-old beer brand Hacker-Pschorr. The German beer has been popular among German expats in Chicago and Minneapolis for the past few decades. But with the core demographic aging and dialing down its beer consumption, Hacker-Pschorr needed to look at a younger generation... Continue reading »
by Sarah Sluis // April 13th, 2017 //
»
 

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