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influencer marketing

MikMak Soothes Ricola’s Influencer Measurement Sore Spot

BY Hana Yoo// March 22nd, 2023

This cough and cold season, Ricola ran shoppable influencer marketing campaigns across Instagram, TikTok and Snapchat to better attract and reach younger generations of customers.
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- Barshan Quadry
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- Gen Z
- influencer campaigns
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- Jackie Krawiecki
- Kayla Darcey
- LiveRamp
- microinfluencers
- MikMak
- millennials
- Retailer
- Ricola
- SnapChat
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- Tara Bischoff
- Target
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- Walmart