Influence, At Half The Cost; Are ChatGPT Ads On Target?
Why influencer marketing is all the rage; Target forays into ChatGPT ads; and Paramount Skydance’s difficult week.
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Bari Weiss
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The Pivot To Ecommerce Hits A Wall; Is Salesforce Walking Back Its Agentic AI Pitch?
Private equity finds ecommerce publishers aren’t worth what they used to be; Salesforce rethinks its faith in agentic AI; and CBS News accidentally encourages people to pirate its content.
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Cut Out The Tag; Of Paramount Value
Nike revamps its iconic slogan; CBS is on its way to becoming a conservative news outlet; and software company Atlassian is acquiring The Browser Company for $610 million.