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»b2b publishing

How Programmatic Is Bringing Back B2B

Many industry analysts expect B2B media marketing budgets to finally reach pre-recession levels by the end of 2015, following a drop-off in 2009 that removed almost one out of every $5 spent on B2B outlets. And those revenue streams are migrating to programmatic technology and new native strategies to develop brand awareness. One of the… Continue reading »
by James Hercher // July 13th, 2015 //
»
Direct And RTB Sales Can Co-Exist Says IDG Enterprise’s Friedenberg

Premium direct sales and real-time biddable display advertising … can they co-exist? IDG Enterprise thinks so. The owner of top-tier B2B media brands Computerworld, CIO, Network World and InfoWorld announced last week (see the release) that it has plunged into the exchange model in search of programmatic ad dollars. According to IDG Enterprise CEO Michael… Continue reading »
by John Ebbert // July 15th, 2013 //
»
 

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