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»Axciom

The Media Agency's Guide To GDPR And EPrivacy

On May 25th, when the European Union’s General Data Protection Regulation (GDPR) goes into effect, media agencies will be subject to a new set of laws around targeting European consumers. The GDPR, which makes it illegal for businesses to use EU citizens’ data without proper basis or consent, will limit media agencies’ ability to target... Continue reading »
by Alison Weissbrot // March 6th, 2018 //
»
Acxiom Adds Cross-Device Tracking To Data Platform

Google is not the only company working on "cookieless" data technologies. Acxiom is launching a new data-management platform this week that ties in numerous data sources for cross-channel and cross-device ad targeting. Called Audience Operating System (AOS), the offering consists of three "layers." The first is a data layer that combines Acxiom’s data points from... Continue reading »
by Judith Aquino // September 23rd, 2013 //
»

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