From Bluey To The News: How BBC Studios Is Connecting Brands To Audiences Across Its Portfolio
BBC Studios is focused on a digital-first ad sales strategy as it expands its footprint in the US, says John Otto, VP of ad sales for North America.
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OPINION: The Sell SiderTo Grow And Engage Audience, AskMen Says Yes To Platforms
AskMen is firmly in the pro-platform camp among publishers. The men’s website, born during the dot-com boom, now looks to platforms, not SEO, as a way to gain audience and increase recognition. The king of those platforms is Facebook, where video posts earn the publisher millions of views. AskMen, which is owned by Ziff Davis, […]