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»Atlas ad server

Facebook's Atlas Struggles To Serve Its Market

Facebook’s Atlas ad server promises to deliver marketers a superior way to measure campaigns compared to DoubleClick, which commands the lion’s share of the market. But measurement is just one part of ad serving. And in the one and a half years since Atlas was rushed to market, marketers and agencies that have tested Atlas... Continue reading »
by Sarah Sluis // February 26th, 2016 //
»
 

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