OPINION: Data-Driven Thinking
What The Google AdID Means For Ad Tech
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, SVP, product management at Bazaarvoice. From 2004-2010, Paparo was an executive with Google’s DoubleClick unit. There is a lot of news coverage and blog analysis responding to a USA […]
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