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»Apptness

Zeta Global Acquires Apptness, Hiring And Employment-Based Survey Data Company

Zeta Global acquired the digital survey technology company Apptness for $41 million, with up to $20 million in additional incentive-based payouts, according to an SEC filing on Monday. Apptness is a tool for publishers to create surveys and gather responses (and those golden email opt-ins) from users. Its main business is working with sites and... Continue reading »
by James Hercher // October 4th, 2021 //
»
 

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