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»appnexus summit

On Terminology: "Programmatic" Haters Gonna Hate

While "programmatic technology" has come a long way, many longtime players in the space are now reckoning with the term. AppNexus CEO Brian O’Kelley penned op eds about the "death of programmatic." Rubicon Project SVP of market development Jay Sears also has acknowledged the limitations of the terminology. AdExchanger reached out to ad tech executives, some... Continue reading »
by James Hercher // August 5th, 2016 //
»
Looking To Lead, AppNexus Fuels Startups, Adds Apps And RTB For Video Ads - @AppNexus Summit

Some of the best events related to ad technology are produced by vendors and The AppNexus Summit is one of those as it draws a strong, global crowd of entrepreneurial ad tech types who are ready to listen to what is ultimately a compelling, well-crafted sales pitch for the AppNexus platform. Above all, the event... Continue reading »
by AdExchanger // April 5th, 2012 //
»
 

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