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»AppNexus Publisher Suite

AppNexus Rolls Out Publisher Suite To Take On Google

AppNexus unveiled a publisher suite Wednesday designed to offer an alternative to DoubleClick for Publishers [DFP], the dominant solution in the market. The AppNexus Publisher Suite includes an ad server, completely rebuilt after its acquisition of OAS [Open AdStream] in September 2014, and supercharged with forecasting from its acquisition of Yieldex in March. Publishers can... Continue reading »
by Sarah Sluis // November 4th, 2015 //
»
 

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