Paramount’s DIY Local Pitch; Can’t Spell ‘Bizarro’ Without ‘ROI’
Paramount launched a self-serve ad manager for small and midsize businesses that generates streaming media plans for Paramount+ and Pluto TV.
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Publishers Have One Year To Test And Raise Red Flags On Google’s Privacy Sandbox
Privacy Sandbox APIs will be generally available starting in July. That means publishers have roughly one year to get acclimated … and to raise any red flags to regulators.