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»app-ads.txt

CTV Is Not Immune To Ad Fraud – And The Industry Needs To Tighten Its Standards

Connected TV may be the media industry’s shiniest new toy, but it’s not squeaky clean – it’s rife with ad fraud, and high CPMs only make the channel a better target for con artists. Several industry execs discussed why the industry’s best shot is to increase transparency as much as possible across the bid stream at IAB Tech Lab’s Transcend summit.

by Alyssa Boyle // June 10th, 2022 //
»
IAB Tech Lab Rolling Out Two New Measurement Tools For CTV

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. The words we use matter. Last month, for example, the Media Rating Council recategorized the term “over-the-top” as “connected TV,” which is what most people in the industry mean when they refer to streaming. The distinction is important, because it helps buyers… Continue reading »

by Tony Rifilato // September 16th, 2021 //
»
Heads Up, App Publishers: DSPs Are Starting To Require App-Ads.Txt Files

After a slowish start, App.ads.txt adoption is surging, but there’s still an enormous longtail of apps that shrug their collective shoulders at the industry spec designed to cut down on app ad fraud. App-ads.txt is an IAB Tech Lab initiative that involves app publishers providing text files listing the ad networks and other sources that… Continue reading »

by Allison Schiff // October 4th, 2019 //
»
Ads.Txt For Apps Is Finally (Nearly) Ready For Primetime

After a protracted, year-long alpha period, the IAB Tech Lab has released the specs in beta for the app version of its Ads.txt initiative to reduce counterfeit ad inventory. The App-ads.txt hold-up was caused by app stores dragging their heels on providing support for the Tech Lab’s preferred solution of using metadata tags – essentially… Continue reading »

by Allison Schiff // November 30th, 2018 //
»
 

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