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anneka gupta

  • How LiveRamp Became Part Of Anneka Gupta’s Identity

    This is the latest installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world.  When Anneka Gupta joined LiveRamp as her first job out of college, she didn’t foresee that she’d be co-CEO seven years later. In fact, she didn’t even know if she wanted to be a […]

  • Podcast: Resolving LiveRamp's Identity

    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. After graduating Stanford in 2010 with a degree in math and computational sciences, Anneka Gupta took her first software engineering job with a company called Rapleaf. That was seven years ago, and she’s still there – though the company and its positioning have changed utterly. […]