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»Anne Bologna

Performance Agencies Take On Big Brands As Measurement Moves Up The Funnel

Performance agencies are expanding their relationships with big brands as they move more budget to digital and the upper funnel becomes more measurable. “Everything has become performance,” said Michael Kahn, CEO of Performics, Publicis Media’s performance agency and specialty practice. “Clients need to know that a brand-building effort led to a revenue outcome as well.”... Continue reading »

by Alison Weissbrot // July 19th, 2017 //
»
 

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