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»Anindya Ghose

NYU Professor Outlines Why People On Crowded Subway Cars Respond Well To Mobile Ads

An advertiser looking to boost response rates for a mobile offer can employ a simple solution: Target commuters on crowded trains. And if there’s a delay or disruption, response rates rise further. The reason? The more crowded the subway car, the more consumers immerse themselves in their phones to avoid contact with the strangers next… Continue reading »
by Sarah Sluis // April 25th, 2017 //
»
 

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