OPINION: The Sell Sider
Publishers Deserve To Be A Priority For Ad Tech
Digital media is undergoing rapid evolution. However, from CTV adoption to industry protocols around user privacy, growth and innovation tend to focus first on advertiser challenges, writes Andrew Smith, SVP of publisher products at DoubleVerify. Publishers need a seat at the table, too, he said, rather than being forced to make do with limited resources and bridge gaps in tech stacks.