Advertisers Probably Shouldn’t Target Teens At All, Cautions Former FTC Commissioner
Alvaro Bedoya shared his qualms with digital advertising’s more controversial targeting tactics and how kids use gen AI and social media.
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The Industry Turns On The Trade Desk; DOGE’s Cuts Impact Government Ad Spend
The Trade Desk’s weak Q4 emboldened the company’s critics; DOGE’s cuts to federal agencies are hurting ad agencies; and President Trump fires the two remaining Democratic FTC commissioners.
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The FTC’s Broad Definition Of Sensitive Data Should Be A Major Wake-Up Call For Ad Tech
Commissioner Rebecca Slaughter had some free advice for anyone tuning in to the Federal Trade Commission’s virtual PrivacyCon event on Wednesday: “Pay close attention to Kochava.”
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OPINION: Data-Driven ThinkingWhy Is The Push For Children’s Online Protection Moving So Slowly?
Lawmakers are busy playing politics, and it’s getting in the way of creating safety guardrails for children’s privacy online.
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The FTC Is Playing The Long Game, With An Eye On Meta
The FTC is proposing a series of modifications to its 2020 consent decree with Facebook (from the pre-Meta days) that would have a tremendous impact on how the company does business – including a “blanket prohibition” against monetizing the data of children under 18 across all of Meta’s services.
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The FTC Spells Out Why It Zeroed In On Kochava
Earlier this week, AdExchanger asked FTC Commissioner Alvaro Bedoya during his keynote at the NAD’s conference on advertising law in Washington, DC, why the commission decided to sue Kochava rather than any other ad tech company with a location data business. And, according to Bedoya, Kochava was singled out for a reason.
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Google Wrestles With Political Email Filters; New FTC Commissioner Takes A Stance On Location Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spam And Regs Google submitted a proposal to the Federal Election Commission earlier this month for an idea to allow authorized political emails to go directly to Gmail inboxes without the risk of its filters putting the message into spam. Google’s attorney said in […]