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»Altimeter Group

All-Star Analysts Launch Kaleido, A New Breed Of Research Firm

The traditional research model is ripe for disruption. So say the well-known tech analysts who founded Kaleido Insights, an independent boutique research firm that launched Wednesday. Kaleido’s first point of differentiation is that it plans to publish its research openly rather than behind a paywall, at least during the company’s first year. The idea is... Continue reading »
by Kelly Liyakasa // October 4th, 2017 //
»
Altimeter Chief: Brands ‘Aren’t Even Close’ To Mastering Existing Channels

Charlene Li, CEO of Altimeter Group, will appear at AdExchanger's Omni.Digital conference on Sept. 10, an event designed to educate marketers on advanced solutions for building seamless cross-channel brand experiences. For digital advertisers, emerging channels present new inroads to consumers, but new challenges accompany those budding opportunities. “Clients have limited time, they have limited budgets... Continue reading »
by Liz Rowley // August 3rd, 2015 //
»
Altimeter Sees Two Paths To 'Native At Scale'

Scale continues to be one of the most challenging aspects of native advertising, and a growing number of companies are working to solve it. As advertisers look for solutions, a number of trends are beginning to emerge, according to a new report from the research firm Altimeter Group. “We're seeing two fundamental ways that the... Continue reading »
by Judith Aquino // September 11th, 2013 //
»

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