For Old-School Epsilon, Conversant Buy Will Bring Tech And New Channels
Alliance Data Systems’ (ADS) intent to acquire Conversant (formerly ValueClick) for its Epsilon subsidiary might seem like a change in direction. R Ray Wang, principal analyst and founder at Constellation Research, described the intent to acquire as “the right move” to make Epsilon “a legit…tech company.” On a first gloss that seems like a pivot. Epsilon […]
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