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»Alison Weissbrot

Neustar Launches Identity Solution; WPP To Revamp Its Data Operation Under GroupM

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Identity Star Neustar is at it again on the identity front. On the heels of rolling out its cookieless Fabrick ID in December, Neustar has launched an end-to-end identity management solution called – you guessed it – Neustar Unified Identity. It is a core... Continue reading »
by Monica Bhalla // March 25th, 2021 //
»
How Vevo Stays At The Top Of The Charts On YouTube

Vevo uses YouTube for a large chunk of its distribution and viewership. A joint venture between Sony Music Entertainment, Universal Music Group and Warner Music Group, Vevo creates and distributes more than 330,000 music videos across YouTube and its owned-and-operated channels. Vevo gets access to YouTube’s massive audience, and YouTube gets a cut of the... Continue reading »
by Alison Weissbrot // April 18th, 2018 //
»
 

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