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Alan Yan

  • Data

    AdChina Has 100% Unfettered Access To Alibaba’s ‘Unparalleled’ User Data

    BY //

    While the majority of Alibaba’s revenue comes from advertising, most is direct-response or performance-based. Now the Chinese ecom juggernaut has its eye on brand dollars and is looking to digital ad company AdChina to get the ball rolling. Alibaba announced Wednesday that it’s claimed a majority stake in the company. Brands are part of AdChina’s DNA, […]

  • International

    AdChina's Yan Discusses Shifts In China's Programmatic Market

    BY Kimberly Maul//

    A growing number of ad exchanges, trading desks, DSPs and agencies are emerging to occupy the Chinese programmatic market. AdChina, an advertising-technology company for both the supply and demand side, has been around since 2007 and its CEO, Alan Yan, has seen how the Chinese marketplace has evolved in recent years. “Our original goal, when […]