PubMatic Is All In On Agentic Buys; How Much Power Is Too Much Power?
PubMatic anticipates a rise in agentic buying; why an AI assistant shouldn’t make your decisions for you; and the AI ads that are using celebrity likenesses.
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Political Advertisers Shouldn’t Have FOMO – They Can Customize Audiences Like Anyone Else
IQM, a DSP and DMP focused on regulated markets, launched a new tool called Custom Voter Audience meant to bring greater targetability to political spend.
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Going Global? Contextual AI Needs To Be Your Strategy
In the rush to scale globally, US brands are often content with “accidental attention.” But attention isn’t a lottery; it’s a strategy that requires a deep familiarity with context in real time.