AI Creative

An important part of developing the in-house creative group at HexClad is to prove the return on investment, according to Head of Content Matt Duckor.

When used strategically, AI can produce content on par with the quality of marketers’ work. What does that mean for the job market?

Former Goodway Group CEO Jay Friedman shares hot takes on everything from curation (“absurd”) to brand safety (“botched”).

This week, we’re diving into the most important thing in advertising – the actual creative – and how major ad platforms are well on their way to an era of creative innovation. Actually, strike that. I meant creative desolation.