IAB’s New AI Regulations Give Advertisers A Starting Point – But Plenty Of Questions Remain
The IAB’s new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation.
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When Does AI Help Vs. Hurt Marketing? This Video Ad Platform Aims To Draw The Line
Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly all about convenience. AI video ad platform Airpost, which launched last month, does its best to find that happy medium. Today, it announced $4.1 million in seed funding. If your company wants to give up […]
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Why Cookware Brand Hexclad Produces All Of Its Own Content
An important part of developing the in-house creative group at HexClad is to prove the return on investment, according to Head of Content Matt Duckor.
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AI Can Do Your Job Better Than You Can (Well, Actually, It Depends)
When used strategically, AI can produce content on par with the quality of marketers’ work. What does that mean for the job market?
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The Jay Friedman ‘Exit’ Interview (It’s Zesty)
Former Goodway Group CEO Jay Friedman shares hot takes on everything from curation (“absurd”) to brand safety (“botched”).
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Platforms Are Autogenerating Creative – And It’s Going To Be Terrible
This week, we’re diving into the most important thing in advertising – the actual creative – and how major ad platforms are well on their way to an era of creative innovation. Actually, strike that. I meant creative desolation.