Given the announcement earlier this week from Yahoo!, the plot thickens as the display ad ecosystem evolves into demand-side platforms. In this survey of a broad, cross-section of the digital ad industry, AdExchanger.com looks back and looks ahead with the help of the industry. The questions… What has been the impact of Right Media Exchange? […]
And now.. The Demand-Side Platform reaction. The questions… What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. AdBuyer.com Brilig CPM Advisors DataXu Invite Media Triggit Turn [x+1] View Intro and More Reactions >> […]
And now.. Ad Networks and Exchanges reaction. The questions… What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. 24/7 Real Media AdBrite Bizo Brand.net ContextWeb/ADSDAQ InterCLICK LucidMedia Rocket Fuel TRAFFIQ Undertone Networks XTEND […]
And now.. Agency reaction. The questions… What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. Havas’ Adnetik Hill Holliday Infectious Media Razorfish Varick Media View Intro and More Reactions >> View Demand-Side Platform […]
Darren Herman is the Founder and President of Varick Media Management, an audience and media buying platform, and a unit of MDC Partners. DH: We (at VMM) are excited about the promise of the next version of exchanges. A lot of talk has been around real-time bidding and Google should deliver on this. The impact […]
Mike Lewis is President and Co-Founder of Ad-Juster, an ad server discrepancy management company. As you have said in your release, Ad-Juster looks to solve “two of the digital ad industries major pain points: 3rd party reporting and discrepancy identification.” Can you share momentum you have seen with Ad-Juster’s product in 2009? And, who needs […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The TV Upfront Show Turning To Exchanges? The heavily-publicized TV upfront “show” is winding down according to Anthony Crupi of MediaWeek and media chiefs are P.O.’d. Quoting an unnamed ad boss at a media company, presumably a network, the agencies were working hard to […]
“Data Driven Thinking” is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Zach Coelius, CEO of Triggit, an online advertising technology company. To my frustration, talking about proprietary vs. open software standards is a really good way to […]
More earnings reports – ch-ching? Microsoft’s Steve Ballmer stepped up to the Microsoft Fiscal 4Q 2009 earnings microphone (see the release) and although he didn’t have a lot to say about advertising on the call – they’ve got a lotta stuff going on over there at MSFT – a few nuggets did slip out in […]
Chris Hulse is CEO of Inflection Point Media, a business-to-business ad network. Any current trends that you can share in Inflection Point Media‘s B2B ad network business – strengths, weaknesses? And, have publisher CPMs cratered like they have in the B2C world? Inflection Point Media’s complete focus on the SMB market has been our strength. […]
Is Twitter about to add contextual advertising? Seems like it as Twitter-watching AdRants noticed a well-known, beta tester checking out (and tweeting about) the new ad functionality – The New York Times’ Saul Hansell. Hansell tweets: “My last tweet was testing a new ad system that looks at what you Tweet about (like movies or […]
Brad Terrell is VP and General Manager of Digital Media at Netezza, a data warehouse and analytic appliances company. AdExchanger.com: What trends is Netezza seeing from its digital media clients in 2009? Can you describe momentum for Netezza this year? Revenues, deal size, vertical strengths, product interests, etc.? We see consumer attention continuing to fragment […]
With names such as VivaKi Nerve Center, Adnetik, Varick and Cadreon, among others, agency holding companies have begun to realize strategies that align media buying with future innovation in online advertising. But, what more can be done to preserve the agency model while digital takes its deserved share of voice in cross-channel marketing strategies? It’s […]
The New York Times’ Stephanie Clifford looks at recent initiatives to overcome privacy regulation efforts in the online ad industry in “Industry Tightens Its Standards for Tracking Web Surfers.” The article coincides with a new industry report called “Self-Regulatory Principles for Online Behavioral Advertising” and sponsored by the following acronyms: IAB, DMA, AAAA, ANA, and […]
Alan Schanzer is Chief Strategy Officer, Undertone Networks, an online advertising network. AdExchanger.com: Of the four ad solutions you provide according to your website (Display Ads, Synched Ads, Undertone Video and Full Page Ads), which is the fastest growing and why? Any surprises or trends that you’ve seen in 2009? AS: We are seeing growth […]
As the technology mashup evolves in digital advertising, the effective management of data is bringing increasing transparency and control for buyers and sellers of online media. ROI, CPA, CPM, KPI, CTR – a rapper’s dream! – and other acronyms abound as we quantify the ongoing optimization of media. But, where is the user in all […]
Yesterday’s OMMA Publish conference in New York City was at full capacity as publishers came to swap stories and look for solutions in a down economy. One panel, ably moderated by MediaPost‘s Joe Mandese, struck at one of the core bones of contention: how to deal with ad networks. The panel, with the linkbait title, […]
Elizabeth Blair is CEO of Brand.net. AdExchanger.com: Can you give us a sense of business momentum currently at Brand.net? Any surprises? EB: We’ve been trafficking campaigns for 12 months. Our target market is the Ad Age 100 and to date we’re right on target, with the majority of our revenue coming from that group. On […]
Rajeev Goel is CEO of PubMatic. AdExchanger.com: What will demand‐side optimization provide for the advertiser/agency? Can you quantify performance improvements an advertiser might see in comparison to futures or reserved bidding/buying? Real time demand‐side optimization will provide advertisers and agencies with the ability to better target individual web users with the most relevant and timely […]
What a week! Great insight from a growing list of key industry figures in the ad exchange space on AdExchanger.com. Heady advertising technology excitement from the past week’s Ad:Tech San Francisco show. Apparently, Ad:Tech has not lost any steam in spite of the economy if the Twitter buzz is to be believed. There is a […]
A flood of behavioral targeting company news coincided with the OMMA Behavioral conference at the Marriott Marquis in NYC this past Thursday. In ClickZ, Michael Katz of interClick noted the recent appearance of new data “intermediaries” – such as yield optimizers Rubicon Project, “meta network” MediaMath and ad data exchanges like Media 6° and BlueKai […]
The Media Kitchen, a Kirshenbaum Bond offshoot, has birthed a new ad exchange trading services company called Varick Media Management (a KB “grandchild”?). From the press release: Varick Media Management is the first digital media management company that allows media trading in real time across all online exchanges, ad networks and websites. Similar to hedge […]
