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»Aflac

To Aflac, Big TV Buys Are Never Just A ‘One-Off’

While broadcast TV is still a big awareness driver for supplementary insurance brand Aflac, it’s not planned in a vacuum. “I don’t do one-offs,” said Catherine Hernandez-Blades, chief brand and communications officer for Aflac. “I like to create an overarching strategy, and if something can’t be measured as part of a bigger umbrella strategy, it... Continue reading »

by Kelly Liyakasa // March 29th, 2018 //
»
Aflac Starts Connecting TV To Performance

Everyone knows the Aflac duck. “We’re lucky in the respect that the Aflac duck can stand alone and people automatically know it’s Aflac,” said Gail Galuppo, SVP and CMO for Aflac. “The Aflac duck, to me, is as iconic as the Target bull's-eye and the Nike swoosh.” But the insurance brand needed to reinforce its... Continue reading »

by Kelly Liyakasa // May 10th, 2017 //
»
 

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