The biggest cloud tech companies, – namely AWS, Snowflake, Databricks and the Google Cloud Platform – are investing heavily in their own ad tech and marketing verticals. But, funnily enough, ad tech vendors themselves tend to avoid the big public clouds.
As the ad tech industry matures, vendor types historically focused on other markets are expanding to meet its needs. Media and advertising, for example, is now Snowflake’s biggest business vertical, and payment solutions provider FastPay is helping publishers and ad tech companies manage reconciliation and accounting gaps between when ad campaigns are served and advertisers […]
Doing the real-time dirty work for online advertising may not be as sexy as buy side platforms and your favorite late model DMP, but 50-person strong Aerospike doesn’t mind. In fact, many ad tech companies including AppNexus, BlueKai and eXelate use Aerospike’s database product to fuel real-time, big data interactions. Today, the company announced (see […]
