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»advertising trading

Web Publishers of the Future: Ad Traders on the Exchange

Publishers of large, “premium” content websites are starting to wonder: “How are we going to survive? Are we ever going to make the CPMs, revenues and margins that we’re used to?” Today, tons of advertising inventory is going unsold and being allocated to ad exchanges and networks. And, the advertisers with budgets are eating up… Continue reading »

by AdExchanger // January 30th, 2009 //
»
 

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