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  • The direct response advertising that’s proven itself to be a resilient mainstay for other platforms during COVID-19 remains elusive for Twitter. But that’s not for a lack of trying.
    Platforms

    Q2: Twitter Continues To Thirst For DR Dollars With Mixed Results

    BY //

    The direct response advertising that’s proven itself to be a resilient mainstay for other platforms during COVID-19 remains elusive for Twitter. But that’s not for a lack of trying. Twitter completed the long-promised rebuild of its ad server in the second quarter and is making progress on accelerating its performance ads road map, CEO Jack […]

  • Ad Exchange News

    Ad Supply And Demand All Out Of Whack; Big Agencies May Skip Rescheduled Cannes

    BY AdExchanger//

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How To Finnish The Job In Finland, social media influencers join jobs like doctors, bus drivers and grocery store workers as “critical operators” who continue working during a crisis. It seems like a strange designation (especially in the United States, where some influencers have […]