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»Adobe Media Optimizer

Native Facebook Ads Yield Higher Return On Desktop and Mobile, Study Says

When it comes to variability between desktop and mobile advertising on Facebook, new data from Adobe suggests context and content matter in native ad placement. Desktop newsfeed ads yielded a 14% greater click-through rate than right-hand side ads, according to a recently published study that looked at an aggregate of customer data for cross-channel ad… Continue reading »
by Kelly Liyakasa // July 23rd, 2013 //
»
 

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