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»adexchanger podcast

Podcast: Solving For ‘Who Got Paid What’

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Exponential. This week’s podcast guest, Amino Payments CEO Will Luttrell, will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 15-16. He will present alongside Nestle on “How To Use Blockchain To Keep Your Supply Chain… Continue reading »
by Zach Rodgers // June 7th, 2018 //
»
Podcast: GDPR Day Zero

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week’s episode of AdExchanger Talks is all about – what else? – GDPR. On the eve of the May 25 compliance deadline, we invite guest Patrick Salyer, CEO of SAP-owned identity management platform Gigya, to talk about the enforcement and long-term impact of the regulation.… Continue reading »
by Zach Rodgers // May 24th, 2018 //
»
Podcast: All Advertising Is Local

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Frost Prioleau is a longtime digital ad entrepreneur, having founded and sold two companies over the span of 13 years. The first was Personifi, a behavioral ad targeter acquired by Collective Media in 2008, followed by Simpli.fi, a programmatic platform for local advertisers. This week on… Continue reading »
by Zach Rodgers // May 18th, 2018 //
»
Podcast: Brian Wieser’s Word To The Wise

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Brian Wieser has been called the most quoted man in advertising, and that’s probably true. The Pivotal Research analyst is routinely quizzed by reporters, ad CEOs and investors for his thoughts on a wide range of companies in the space, including tech platforms, media companies and… Continue reading »
by Zach Rodgers // May 3rd, 2018 //
»
Podcast: iSpot.tv CEO Sean Muller Is Disrupting TV Measurement

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Sean Muller had very little knowledge of television when he launched iSpot.tv six years ago. Rather, he had an aha moment while Googling information about commercials seen while watching TV with his wife. It was impossible, or nearly so, to easily locate data such as the… Continue reading »
by Zach Rodgers // April 26th, 2018 //
»
Podcast: Kavata Mbondo Stays In The Picture

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Kavata Mbondo presided over Time Inc.’s ad business during a period of dramatic upheaval for traditional media companies. When she started there, the iPhone didn’t exist, Facebook was a young scrapper and programmatic wasn’t quite a thing. Mbondo recently left Time Inc. for a new… Continue reading »
by Zach Rodgers // April 19th, 2018 //
»
Podcast: The Very Serious, Not At All Overblown Facebook Scandal

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. True or false: While Facebook was looking the other way, Cambridge Analytica exploited easy loopholes in its data policies to steal user data and swing a US presidential election. In this week’s podcast, Gartner Research VP Martin Kihn picks apart the assumptions underlying the latest… Continue reading »
by Zach Rodgers // April 6th, 2018 //
»
Podcast: Matt Prohaska In The House

This week on AdExchanger Talks, we bring you a discussion with Matt Prohaska, principal at Prohaska Consulting. Matt will deliver a workshop presentation on programmatic in-housing at AdExchanger’s upcoming PROGRAMMATIC I/O San Francisco conference on April 10-11. Among the most recognized programmatic advisers, Matt Prohaska sits atop a network of dozens of consultants who offer training and… Continue reading »
by Zach Rodgers // March 22nd, 2018 //
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Podcast: 4C Insights Stretches Beyond Social

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. 4C Insights might be the largest of the small handful of companies certified to buy media across all the social platforms. All the big agency groups, along with many independents, use its technology. Total ad spend through its platform exceeds $1 billion across Facebook, Instagram,… Continue reading »
by Zach Rodgers // March 15th, 2018 //
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Podcast: Goodway Seeks A Better Way To Do Programmatic

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Jay Friedman, our podcast guest this week, came up with the concept for a recent AdExchanger comic depicting a marketer running on a “brand safety” treadmill while scarfing down “cheap CPM” cupcakes. The point: You can’t have it both ways. In this week’s episode, Friedman… Continue reading »
by Zach Rodgers // March 8th, 2018 //
»
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