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»Adaptiv.io

Nosing In On Omnichannel: Swrve Buys adaptiv.io, Snags $30 Million In Series C

App marketing vendors are starting to talk about omnichannel. That includes Swrve, the marketing automation company which announced Wednesday that it had acquired adaptiv.io, a smaller data automation player. The move is aimed at helping brands “orchestrate user experiences across traditional channels and mobile channels,” said Swrve CEO Christopher Dean. That makes sense since no... Continue reading »

by Allison Schiff // November 11th, 2015 //
»
 

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