ad trader

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… This classic comic first ran in December 2014.

Publishers of large, “premium” content websites are starting to wonder: “How are we going to survive? Are we ever going to make the CPMs, revenues and margins that we’re used to?” Today, tons of advertising inventory is going unsold and being allocated to ad exchanges and networks. And, the advertisers with budgets are eating up […]