The Trade Desk’s OpenPath Is One Of Freestar’s Top Demand Sources
After adopting OpenPath, Freestar pubs now see 3x higher inventory fill rate from The Trade Desk demand and 27% higher programmatic revenue from these buyers.
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What The Trade Desk Means When It Talks About Premium
To zero in on premium inventory, The Trade Desk is analyzing metadata signals about ad placements and pushing adoption of its alternative ID. It’s also betting the farm on CTV.