ad pricing transparency

According to the ANA, brands could save at least $20 billion a year by cutting out low-quality programmatic inventory on the open web.

Transparency in audience measurement and ad sale pricing and has grown over time. But The need for greater transparency around the cacophony of growing advanced TV offerings is glaring, writes John Link, VP of sales at AdImpact. Compared to the linear TV market, digital ad transactions remain more opaque because the nature of the medium calls for more advanced targeting with more granular data.