Anthropic’s Vending Machine Goes Rogue; OpenAI Won’t Take Its Medicine
Anthropic’s AI-operated vending machine sparks chaos; ad revenue should remain a top priority; and Roblox has potential for in-game ads – and concerns.
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Nextdoor Gives Its Local Ad Platform An AI-Powered Upgrade
Nextoor is rolling out a bunch of new ad capabilities, including campaign optimization, contextual weather-based ad targeting and expanded video ad formats.
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OPINION: Data-Driven ThinkingPersonalization Isn’t Everything: The Case For Marketing That Brings People Together
As the pendulum swings hard toward 1:1 personalization, a critical question emerges: Just because we can personalize every interaction, does it mean we should?
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OPINION: Data-Driven ThinkingThe Global Privacy Control Is Limiting. Here’s How The Industry Can Do Better
Global Privacy Controls should be less of an on/off switch, and more of a dimmer switch that reflects online privacy preferences across a continuum from restrictive to permissive.
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The POV From Possible: When Will The Digital Ad Industry Stop Navel-Gazing And Realize Its Potential?
Despite forceful calls for a shakeup of the digital ad business from the main stage at the Possible conference in Miami this week, the online ad industry remains locked in a harmful holding pattern.