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ARCHIVE FOR:

Ad overfrequency

  • connected TV

    Innovid Wants To Solve CTV’s Most Annoying Issue

    BY Alyssa Boyle// July 31st, 2024

    TV measurement platform Innovid has a new frequency management product that manages frequency caps across connected TV, mobile and desktop, including display and audio.

    Tagged in:
    • ad frequency
    • Ad overfrequency
    • Adam Roodman
    • Harmony Direct
    • Harmony Frequency
    • Innovid
    • Innovid Harmony Frequency
    • Innovid Harmony initiative
    • Streaming ad repetition
    • TV ad repetition
    • Yahoo DSP
    • Zvika Netter

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