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Acoustic

  • Sharon Zezima Acoustic
    OPINION: Data-Driven Thinking

    5 Steps Brands Can Take To Get Started On Data Ethics

    BY AdExchanger Guest Columnist//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sharon Zezima, Chief Data Ethics Officer of Acoustic.  The ability for companies to navigate the data landscape grows more complex with each set of government regulations. The enactment of new […]

  • Platforms

    After Sale To PE Firm, IBM Watson Marketing Rebrands As Acoustic

    BY //

    The TDB company that was formed when IBM sold the bulk of its Watson Marketing portfolio to private equity firm Centerbridge in April finally has a name: Acoustic. Acoustic is starting out with a large stable of clients – around 3,500 – inherited from IBM, and a headcount of 1,100. It’s also hiring, with a particular focus […]