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»ACOS

How Ecommerce Is Bringing Online Advertising Into Supply Chain And Product Decisions

Ecommerce and retail marketers can no longer keep their eyes squarely focused on media metrics like ROAS. Their world has just gotten bigger. In addition to the media and advertising supply chain, they must consider product development and manufacturing along with shipping and fulfillment. Amazon provides sellers the metrics ACOS (Advertising as a Cost of... Continue reading »
by James Hercher // July 14th, 2021 //
»
 

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