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»ACOS

Why Spectrum Brands Is Bringing Its Amazon Advertising Approach To The Web

There is a distinct Amazon approach to advertising, and it’s taking over the rest of retail media. To be successful within the walled garden platform, brands must be sharply focused on search. They also become accustomed to seeing ad costs factored as an incremental part of overall sales. Spectrum Brands honed its advertising approach on... Continue reading »
by James Hercher // September 3rd, 2021 //
»
How Ecommerce Is Bringing Online Advertising Into Supply Chain And Product Decisions

Ecommerce and retail marketers can no longer keep their eyes squarely focused on media metrics like ROAS. Their world has just gotten bigger. In addition to the media and advertising supply chain, they must consider product development and manufacturing along with shipping and fulfillment. Amazon provides sellers the metrics ACOS (Advertising as a Cost of... Continue reading »
by James Hercher // July 14th, 2021 //
»
 

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