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»Acela

In Work For Acela, Draftfcb Emphasizes Data To Influence Business Travelers

If there's anyone still debating the role of data in ad creative, as opposed to media buying, they don't work at Draftfcb. Last week, the Interpublic Group shop unveiled an integrated campaign on  behalf of Amtrak's express eastern seaboard rail service, Acela, that aimed to get business travelers to reconsider the value of air travel.... Continue reading »
by David Kaplan // March 5th, 2013 //
»
 

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