Dentsu Aegis Network said Thursday that its media agency brands in the US will use Merkle’s PII-based M1 platform for centralized data planning and activation. Dentsu’s media agencies have been piloting M1 for a few months, and it’s now officially being deployed as a self-service tool at Carat, iProspect and 360i, as well as at […]
When Dentsu Aegis Network bought programmatic shop Accordant Media on Thursday, it was the Japanese holding company’s second major tech acquisition in less than a month, following the majority stake Dentsu took in CRM agency Merkle. “Programmatic is the way of working in the future and we’ll continue to invest in people who have the […]
Triton Digital, which builds ad tech for digital and broadcast radio, unveiled its supply-side offering, Triton Advertising Platform (Tap), available in two flavors: one for traditional broadcasters and an on-demand offering for Internet-based radio stations. Over the next 18 months, Triton is going to onboard its roughly 6,000 stations in the US, EMEA, LATAM and […]
Interest in real-time bidding continues to grow worldwide, but inventory in North America, the largest market for RTB, is seeing slower growth. Media buying and optimization company Accordant Media found that global RTB impressions during the fourth quarter of 2012 were up 61% compared to Q4 2011 and impressions for all of 2012 were up […]
